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Marty Metro    

Innovator, Thought-leader, Eco-entrepreneur, CEO

Marty Metro is the Founder & CEO of (UCB), a venture-funded reuse company tackling the gratuitous $50 billion cardboard industry in the US, where most boxes are used once, then recycled or simply thrown away. A former Big 6 consultant with an MBA, Metro has become a prolific eco-entrepreneur, successfully balancing the need for financial returns with his passion for environmental and social responsibility.

Metro was far from an overnight success. In 2002, he initially launched a retail model to serve the Los Angeles area, with dreams of a national franchise. This first attempt was undercapitalized and riddled with logistical challenges. In 2005, Metro was forced to cease operations and absorb over $300,000 of personal debt. Devastated but not discouraged, Metro took a day job as an ERP consultant and devoted his nights and weekends to pursuing his dream. Within a year, Metro raised venture capital, rewrote the business plan and launched a more scalable, tech-centric model, known today as UCB. Beginning with a pilot distribution center in Los Angeles, Metro expanded UCB across the entire country.

Today, UCB works with some of the largest manufacturers, distributors and retailers in the country. They rescue quality used boxes from within a supply chain, and often pays more than the recycling rate. UCB then inspects, sorts and inventories those very same boxes to be resold as a low-cost, eco-friendly alternative to new. Most boxes are sold by the truckload to other large companies and many are used to make UCBs eco-friendly moving kits, for consumers. Through a national network of distribution centers, these kits are delivered to any address in the US, in just 1-2 days.

Prior to creating UCB, Metro held executive roles at leading technology and consulting firms. He oversaw sales and operations worldwide, as SVP of the technology consulting firm, The EDCO Group. As a Global Project Manager for AT&T Solutions, he managed large-scale process improvements across three international divisions. As an ERP consultant with Andersen Consulting, he worked with Fortune 500 clients to implement enterprise technologies and manage the large-scale changes that ran parallel. Metro holds an MBA from the University of Arizona, with concentrations in Information Systems and Management and graduated Cum Laude from the University of Maryland with a bachelor in Organizational Psychology.

Marty heads the Technical Council for Reuse at the California Resource Recovery Association (CRRA), is a Board Member of the Entrepreneurs Organization (EO) in Los Angeles and is a member of the Walmart Sustainable Value Network (SVN) for Packaging. He resides in Los Angeles with his wife Tracy and their rescued Italian Greyhound dogger named Sasekele.

In addition to running UCB, Metro enjoys sharing his knowledge, experience and insights through advising, consulting and public speaking. Having lived through the launch and failure of his first company, then launch and success of a second, Metro brings hard-hitting, real life perspective to audiences of all sizes. Metro has been the keynote, speaker and/or panelist at leading eco-events nationwide, including The Go Green Expo, MiaGreen, the Mid Atlantic B2B Green Forum and The Walmart / Good Housekeeping Green Expo. He has also enjoyed lecturing at prestigious institutions across the country, including: Dow Jones; The Tech Coast Venture Network (TCVN); Los Angeles Venture Association (LAVA); UCLA; USC; Pepperdine; Loyola Marymount and many others. His passionate, entertaining and thought-provoking topics include:

Teach a Man to Fish and he MIGHT be able to Save the Whales To create a successful business model (let alone GREEN business model), you must build a model that sustains itself first, before it gives too much to others.

Startups (Even Green Ones) are as Easy as 1, 2, 3 Yeah, Right! Critical components to a successful startup are: Idea, Execution and Cash Flow. If you cant generate cash flow, dont waste your time on the first two!

The Business of Reuse: Five Ways Reuse can Create Real Value in Your Supply Chain Recycling is all the rage, but reuse costs less and has less environmental impacts. And its easy to get real value.


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