Meghan Farren is responsible for Asda's marketing function and joined Asda in October 2021 as Chief Customer Officer.

Farren formerly worked with KFC, where she held various marketing leadership roles, including innovation, insight and strategy, and marketing communications. Appointed as Chief Marketing Officer in 2016, Farren led a turnaround of the brand amidst unprecedented disruption to the category, transforming the total customer experience to make KFC more relevant, distinctive and easier to access.

Prior to her ten years at KFC, Farren began her career at JPMorgan, then spent five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at luxury desserts brand Gu Puds.

Although Farren grew up in the US, she has lived in Australia, France and, for the past 15 years, London. She lives in London with her husband, their two daughters and a labradoodle puppy.

Outside of work, Farren loves to read, has a passion for cooking (and eating) and also loves sport of all kinds.

Marketing, Sales, Business Leadership, Women in Business, Retail, Food & Beverage,