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Michelle Cordeiro Grant
Founder of LIVELY, Innovator in Lingerie, Wellness & Web3 Entrepreneur
Michelle Cordeiro Grant, Founder and former CEO of "LIVELY," has significantly impacted the lingerie industry by promoting body positivity and inclusivity through innovative branding and product development. Her career includes pivotal roles at major retailers such as Federated, VF Corporation, Limited Brands/Victoria's Secret, and Thrillist Media Group. While at Victoria's Secret, Grant recognized the need for diversification in the $13B lingerie category in the U.S. This realization drove her to launch "LIVELY," where she introduced "Leisurée," a new concept that blends lingerie with leisure, fundamentally altering the market landscape.
Under her leadership, "LIVELY" achieved remarkable success, culminating in a $105 million acquisition just three years after its inception. After transitioning from her role as CEO into an advisory capacity, Grant continues to influence the brand's growth while also exploring new entrepreneurial ventures in wellness and Web3 technologies. Her forward-thinking approaches to business have earned her recognition in various prestigious media outlets such as Forbes, PopSugar, Business Insider, and theSkimm.
Moreover, Michelle Cordeiro Grant has expanded her influence beyond apparel; she is the Founder & CEO of GORGIE Energy Drink, further showcasing her versatile business acumen. Additionally, she hosts the "No Makeup Needed" podcast, where she interviews women about their inspirational journeys. As a public speaker, she frequently addresses topics including entrepreneurship, disruptive innovation, and the burgeoning impact of Web3 on industries. Her multifaceted career and contributions exemplify her commitment to redefining organizational leadership and success.
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