Neeli Bendapudi received her Ph.D. from the University of Kansas and joined the Ohio State University in 1996. She specializes in the study of consumer behavior in service contexts; her current research deals with customers' willingness and ability to maintain long-term relationships with firms and with the brands and employees that represent them.

Dr. Bendapudi's research has been published in the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and the Journal of Service Research and in the proceedings of various national and international conferences. Her research has been featured in popular media outlets including NPR, The New York Times, CNBC, CNN, MSNBC, WebMD, and Fox News Network. She has served on the editorial board of the Journal of Marketing. Dr. Bendapudi is the founding Director of the Fisher College of Business Initiative for Managing Services (IMS), created to address the increasing importance of service issues in today's competitive global economy.

Dr. Bendapudi has received numerous teaching awards at the national level (the Academy of Marketing Science's "National Outstanding Marketing Teacher Award," 2003) and the University level (the Ohio State University 2001 "Alumni Distinguished Teaching Award," the highest award bestowed by the University), and in every single degree program, from undergraduate (the OSU Fisher College of Business "Pace Setters Undergraduate Teaching Award" for 1998; the OSU AMA Chapter "Marketing Professor of the Year Award" for 1998, 1999, and 2000) to MBA (the Fisher College "Outstanding Core MBA Professor Award" in 2005, the Fisher College "Outstanding MBA Elective Professor Award" for 2000, 2001, and 2009) and Executive MBA (Fisher College "Outstanding Executive MBA Professor Award" for 2004). She also received the Columbus AMA Marketing Educator Award, 2006. Dr. Bendapudi's MBA class on Services Marketing was cited in Business Week as one of the two most recommended courses in the Fisher program.

Dr. Bendapudi served as Chief Customer Officer and EVP of the Huntington National Bank from 2007 to 2008. She is actively involved in business outreach through consulting and executive education programs. As a highly sought-after keynote speaker, she has addressed national and international audiences for many companies, trade groups, and organizations including BNY Mellon, Cardinal Health, Deloitte & Touche, Dow Chemical, HY Louie (Canada), Limited Brands, Marriott, Mayo Clinic, National Association of Convenience Stores, Nationwide Insurance, OXXO/FEMSA (Mexico), Radici Group (Italy), Retail Forward, SPAR (Austria), and Yellow Roadways, among many others. Dr. Bendapudi sits on the Boards of Directors of publicly-held Lancaster Colony Corporation, privately-held Sheetz, Inc., and several nonprofit agencies. She was recognized as one of "12 Women You Should Know" in the Ohio business community in the 2007 WELD calendar. She is a Leadership Foundation Fellow of the International Women's Forum from 2008 to 2009, one of 27 women selected worldwide representing 18 different countries.

Branding, Customer Service, Women in Business, Marketing, Health, Healthcare, Business,