CCO Oren Frank says MRM’s goal is to provide “massive consumer centric value” — a vaguely jargonistic expression that brought tech press releases to mind, which was appropriate given the agency’s decidedly geeky approach to solving brand problems.

One tool they’re really excited about right now is MRM Works, a proprietary global workflow tool/colloraboration system. About 180 clients use it, and the tool is a symbol of MRM’s approach to everything.

According to CEO Reuben Hendell, digital shops are ripe for becoming lead agencies, just because digital is increasingly infused with all the media where you hope to reach a user (yeah, even billboards).