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Adriane Berg
Mature Market Travel & Lifestyle Expert; Authority on Successful Aging & The Boomer Generation
Adriane Berg is a trailblazer in helping businesses attract, serve, and retain the robust 60+ market. Her dynamic blend of actionable insights, humor, and decades of expertise ensures your audience will be entertained, informed, and inspired.
Older adults are redefining aging and creating today's most lucrative and underserved markets. Berg's unique ability to combine research-backed wisdom with engaging storytelling makes her a sought-after speaker and advisor for organizations ready to harness exponential growth.
Berg transforms the way businesses connect with the booming 60+ demographic. With an unparalleled ability to simplify complex trends and translate them into actionable strategies, she inspires organizations to unlock the potential of the trillion-dollar mature market. From keynotes to hands-on workshops, Berg delivers insights with warmth, humor, and practical expertise.
Berg bridges the gap between businesses and the mature consumer with humor, empathy, and proven know-how. Her contributions to media, aging, and advocacy have earned her accolades, including an Emmy Award for CNN's "IRS Tax Beat," a Mature Market Gold Award for her podcast, "Generation Bold," a 2024 Journeywoman Solo Travel Wisdom Award, and two National Librarian Awards for her children's books. She is a United Nations Global NGO Executive Committee Board Member and an appointee to the U.S. Treasury Committee for Savings Awareness. She has also been featured on "Oprah," "Good Morning America," and "Regis," solidifying her reputation as a trusted voice in the longevity space
With Berg on stage, audiences are captivated by her passion and depth of knowledge about the 60+ demographic. She connects with diverse audiences—from C-suite executives to front-line employees—by offering fresh perspectives and actionable tools to tap into this influential market.
Berg is an advisor to companies seeking growth in the 60+ markets, including healthcare, tech, food service, and hospitality/tourism. She leads the charge in redefining tourism through her role as co-founder of Ageless Tourism in partnership with the World Tourism Network. She helps brands earn the coveted Age-Friendly Tourism Designation and offers practical consulting to help businesses grow exponentially in the mature market.
Berg's advocacy work spans globally, from hosting the "On The Ground" podcast for the UN-affiliated Global NGO Executive Committee to influencing age-friendly initiatives through her role as Representative to the United Nations from the International Federation on Ageing and the NGO Committee on Ageing-NY.
Videos
Speech Topics
Lensing: Seeing the World Through the Eyes of Those 60+
Meet the WOWs (Wild Old Women) and DOPs (Dapper Old Pops) that are fueling a trillion-dollar hidden market. Adriane reveals how subtle changes in websites, imaging, marketing, branding, and the built environment can exponentially stimulate mature market growth.
What Will You Call Your Robot? The Future of Age-Appropriate Technology
Explore the cutting-edge tools transforming age-inclusive technology, from AI companions to health tech to travel that thwarts isolation. Adriane shows how businesses can lead the way in this innovative space.
The Ageless Traveler: Unlocking the $1.6 Trillion Mature Travel Market
Learn how to tap into the growing mature travel market by understanding the motivations, preferences, and habits of travelers over 60.
The 60+ Female Traveler: Redefining Adventure
Dive into the fastest-growing tourism segment—solo female travelers over 60. Discover how to align your brand with their aspirations and adventurous spirit.
Cut Out AGEISM: Intergenerational & Mature Marketing
Equip your team with tools and techniques to elevate service for mature and intergenerational customers. Learn how to build loyalty and provide outstanding experiences and product design. Use the right images, language, and attitude to thwart ageism.
Ageless Workplace: Creating an Inclusive Environment
In this interactive session, participants collaborate on strategies to design workplace rapport and mentoring experiences that strengthen cross-generational collaboration.
Ageless Tourism: 10 Steps to Attract, Serve & Retain the 60+ Traveler
Unlock the often-overlooked details that make your business the go-to choice for mature travelers. Adriane shares tailored strategies on design, messaging, and promotion to help you engage and retain the rapidly growing 60+ clientele.
SpeakOut Communication: The 5-Minute Recipe to Move, Touch & Inspire Anyone, Anytime, Anywhere
Discover the first-ever communication course designed to equip you with the tools to captivate and connect through impactful speech. With a proven formula, you'll unlock the power to inspire action, share your authentic voice, and leave a lasting impression in every interaction.
What You'll Gain: - Craft Your Story: Learn how to tell your unique story in a way that moves, touches, and inspires others to take action. - Overcome Barriers: Conquer shyness or hesitation to confidently ask for what you want and deserve. - Master Modern Communication: Develop skills to communicate effectively across platforms—from emails to social media—and adapt to emerging technologies.
Unleash the transformative power of communication and SpeakOut! Make a meaningful impact in every area of your life. Perfect for staff events and added value to planning retreats and btob or consumer events.
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