Jenifer Zeigler is senior vice president, global brand management, InterContinental Hotels & Resorts. The InterContinental brand is part of InterContinental Hotels Group PLC of the United Kingdom (LON: IHG; NYSE: IHG [ADRs]), the world’s most global hotel company and the largest by number of rooms.

Based at the company’s global headquarters in London, Zeigler is responsible for the development of brand strategy and marketing for the InterContinental Hotels & Resorts brand, including the brand’s worldwide advertising and promotion activities. 

Zeigler joined IHG in 2000, and led the Holiday Inn Express brand in North America, where she was responsible for brand marketing and business strategies for 1,350 hotels. Under her leadership, the brand achieved record growth in occupancy and revenue during the 2003 and 2004 fiscal years; won four coveted Effie awards for the Stay Smart® brand advertising campaign; and drove highly profitable brand innovation through the launch of the Express Start® Breakfast Bar and the Simply Smart® Shower package.

Featured in Brandweek magazine as one of their “Top 10 Marketers of the Next Generation,” Zeigler’s career has been focused principally on consumer brand management and strategic marketing. Before joining IHG, Zeigler was most recently director of marketing for The Coca-Cola Company’s USA Fountain division, where she was responsible for brand and portfolio strategy development as well as new product development. In this role, she developed and led the Coca-Cola Classic marketing efforts. Zeigler also served as associate director of global strategic marketing for The Coca-Cola Company where she was responsible for strategic marketing leadership and financial responsibility for the company’s regional soft drink and water brands worldwide. Zeigler also spent several years with Procter & Gamble, where she held profit and loss responsibilty for three of the company’s leading dishwashing liquid brands, with combined net sales of $285MM.

Ms. Zeigler earned a Bachelor of Science degree in English and Communications at the University of Miami, Florida.

InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and over 537,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel IndigoTM, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards, with over 26 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain.

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