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Kelly Jay Lim  

Country Head of Singapore at Grab (formerly known as GrabTaxi)

Kell Jay is the Country Head of Singapore at Grab (formerly known as GrabTaxi), Southeast Asia's leading ride-hailing platform. Grab solves critical transportation challenges and makes transport freedom a reality for 620 million people in Southeast Asia. Grab believes everyone should be able to go anywhere - and trust that they can book a safe ride.

Kell Jay previously served as Regional Head of Analytics, Regional Head of Operations and Regional Head of GrabCar at Grab.

Prior to this, Kell Jay worked 9 years as a CRM / Analytics consultant at Accenture. He led high-impact engagements that transformed the marketing, sales & service functions for his clients. They include leading organizations in the financial services, telecommunications and oil & gas sectors throughout Asia Pacific.

Kell Jay is an avid long-distance runner and has completed 6 full marathons to date. He tries his best not to damage delicate corals while SCUBA diving. His idea of a honeymoon is to spend 3 months backpacking across South America with his wife. He would like to climb Mt Kilimanjaro one day. He believes in the 10,000 hour rule.

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