For the past decade, Sigal Abudy Weber has been the undisputed Wonder Woman of Israel's creative market. Since her graduation from the Beaux-Arts Institute in France, she has been the creative force behind campaigns for both local and global brands. She began her career as an art director at TBWA and then moved to McCann Tel Aviv, where she rapidly climbed to CD and VP Creative positions. Among the brands she has led creatively are Honda, Volvo, Ikea, Nestle, Yes TV, Leumi Bank, Yoplait, El Al airlines and many more. Sigal has a major role in keeping McCann's dominance as Israel's leading agency for over 20 years, winning countless awards both locally and internationally - Cannes Lions, Eurobest and Golden Drum among them. But with all due respect, Sigal feels the most significant award she has won was having 3 children at the age of 40.

Creative Director, Creativity, Women in Business, Influential Women, Female Leadership, Business Leadership, Branding, Leadership, Marketing,