Aad is founder and managing partner of HRS Business Transformation Services where he advises business leaders and managers of some of the world’s leading companies. Over the past 25 years Aad has been working internationally supporting his customers (including ABInBev, Amgen, ASML, Johnson & Johnson, HP, Microsoft, Rabobank, Siemens) in three key domains: Leading Complex Change, Cross-Cultural Leadership, and Post-Merger Integration (more about Aad’s services and Client Cases).

Aad has been working with a variety of companies, across different cultures, and with many cross-functional teams. His pragmatic approach, strategic business sense and interpersonal relationship skills put people at ease and inspire his clients to get the most out of themselves and their teams.

Aad is a trusted advisor to executive teams on how to design and lead complex change. He has developed a unique methodology to create executive and leadership team alignment on the vision, direction, strategy, and desired change, and on how to translate this into focused execution (check out our team alignment approach).

As a highly experienced program manager of complex change initiatives he supports organizations in getting from strategy definition to successful strategy execution, often in an international context with multiple corporate and national cultures, and combining different functional domains (ICT, Operations, Sales & Marketing, HR, Finance).

Aad’s services cover a unique combination of professional competencies in the field of Business Consulting, Program Management & Change Enablement, People Development and Executive Coaching. Leadership, collaboration, teamwork, communication, people development and achieving business results are strongly connected in the way Aad works.

Aad is an exceptional change leader, team facilitator and coach. He believes that mastering the essence of people alignment is a crucial success factor in today’s business environment. Alignment in the sense of truly understanding and sharing one another’s ambitions, visions and cultural differences. Alignment in such a way that a clear sense of focus kicks in, leading to breakthroughs and measurable results (read here what clients say about Aad’s work).

Over the past decades he has developed a deep expertise in how to deal with the international and cross-cultural challenges that companies increasingly face. This makes him a thought leader on cross-cultural leadership, and a popular keynote speaker (find more about Aad as a speaker).

After graduating from university (Master in Public and Business Administration) Aad has built his whole career around leadership and leading change. He was Director and Practice leader of the HR Solutions practice at KPMG Consulting before starting his own consulting firm. Aad provides high added value through conceptual and methodological expertise combined with strong facilitation and personal coaching skills.

Aad is Dutch and lives with his family in Brussels. He loves his wife, his two sons and their cat Minie. He is a big fan of cooking, sports (mountain biking) and traveling to meet people and enjoying other cultures.

Change Management, Corporate Strategy, Management, Leadership Corporate Culture,