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Beverly Jackson      

Vice President of Brand and Product Marketing at Zillow; Former Vice President at Twitter

Beverly Jackson is a seasoned marketing executive with over 20 years of global experience in building and managing high-performing teams, launching high-impact campaigns and products, and driving revenue and value for leading brands and organizations.

As the Vice President of Brand and Product Marketing at Zillow, Jackson leads the teams responsible for defining the core essence of Zillow's brand, bringing the products' stories to the market, and creating events and experiences that deliver on the brand promise. She leverages data and insights to analyze growth opportunities and competitors, and develops innovative digital strategies to drive brand loyalty and awareness via social media and digital content throughout the customer journey.

She is also an award-winning creative marketer, board director, published author, industry thought leader, start-up advisor, crisis communication and brand reputation leader, and an internationally recognized speaker. She is passionate about using her skills and expertise to make a positive impact in the world, and serves as a board member of Beyond Type 1 and Goodwill Industries International.

She holds an MPA in Management and Policy from City University of New York-Baruch College and a BS in Marketing from Howard University.

Speech Topics

Behind the Tweets: Leveraging Data, Insights & Culture to Drive Impact In this fast-paced, fun-filled presentation Beverly Jackson will share her successful formula for delivering breakthrough marketing campaigns that deliver big results. To start, you'll learn how millions of social conversations can be tapped for valuable data and insights. You'll see how the powerful creator community can amplify your most compelling marketing messages. And you'll grow your understanding of cultures' crucial role in developing marketing that resonates with the most demanding audiences of today. This presentation is adaptable for large and small brands, including nonprofits and product marketers.


Twitter Hires Beverly W. Jackson as VP, Brand and Consumer ...
Twitter hired Beverly W. Jackson, a marketing veteran with over two decades of experience, as VP of global brand and consumer marketing.

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