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Beverly Jackson      

Former Vice President of Global Brand and Consumer Marketing at Twitter

Beverly Jackson is a groundbreaking pioneer in the area of social media, content strategy and brand campaigns. Her creative campaigns for some of the world’s most iconic brands have been nationally recognized for their innovative storytelling and business impact. Her work has been responsible for exponential growth and data driven results at every organization where she has led a team.

Jackson is currently the Global VP of Brand and Consumer Marketing at Twitter. At Twitter, oversees global consumer marketing, brand, social and consumer product marketing teams. She has recently expanded her scope to include the internal creative services group.

Recently, Jackson has worked with Activision Blizzard on some of the gaming industry’s most iconic IP such as Call of Duty, Tony Hawk Pro Skater and Crash Bandicoot to drive awareness and engagement among their global fanbase. She led a team of professionals focused on planning, execution and optimization of communication, social media and public relations campaigns, including a build out of an infrastructure for identifying actionable business insights from various data sources.

Balancing multiple distinct resort brands and global development projects, as the lead Social Marketing and Content Strategy for MGM Resorts International, Jackson created widely recognized and award-winning creative campaigns that were social forward and powered by data. Under her leadership, the MGM social media team created popular campaigns for the WNBA, esports programming, partnerships with the NHL, NBA Summer League and the NFL. In addition, to create innovative branding campaigns for new resorts throughout the US and Japan, launching the BetMGM sports betting app, celebrity A-List music production. Jackson was also a critically important member of the crisis communications team responding to the largest mass shooting in American history on 1 October 2017. Jackson closely monitored the impact of the crisis on the MGM results brand, providing early insight into audience sentiment, allowing the team to rebuild connections and trust with consumers.

As the Global Head of Social Marketing for Yahoo!, Jackson was part of the team creating industry leading Fantasy Football content, live concert series and broadcast content programs for Community and SNL. Prior to Yahoo! Jackson also created an award-winning social media program for the GRAMMY Awards that resulted in double-digit viewer growth which included an industry leading influencer marketing program and branded integration campaigns in broadcast and online.

She was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was a Content Marketer of the Year 2018 finalists by the Content Marketing Institute.

Jackson has spoken at various conferences and expos around the world. She is a member of Twitter Global Influence Council, the SnapChat Client Council as well as the Skyword Customer Advisory Board. She has won several industry awards including a Shorty Social Good award, a LV Digital Media award, a Telly Award and many other industry accolades.

Jackson holds a Master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC. She currently resides in Las Vegas, NV with her husband Aaron and lovable but destructive puppy, Pepa.

Speech Topics


Behind the Tweets: Leveraging Data, Insights & Culture to Drive Impact In this fast-paced, fun-filled presentation Beverly Jackson will share her successful formula for delivering breakthrough marketing campaigns that deliver big results. To start, you'll learn how millions of social conversations can be tapped for valuable data and insights. You'll see how the powerful creator community can amplify your most compelling marketing messages. And you'll grow your understanding of cultures' crucial role in developing marketing that resonates with the most demanding audiences of today. This presentation is adaptable for large and small brands, including nonprofits and product marketers.

News


Twitter Hires Beverly W. Jackson as VP, Brand and Consumer ...
Twitter hired Beverly W. Jackson, a marketing veteran with over two decades of experience, as VP of global brand and consumer marketing.

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