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Beverly Jackson      

VP of Social Marketing & Content Strategy for MGM Resorts International

Beverly Jackson is the VP, Social Marketing & Content Strategy for MGM Resorts International, one of the world’s leading global entertainment & hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Park MGM and T-Mobile Arena. In this role, Beverly champions the company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling and innovative content. Beverly has a passion for mobile innovation and immersive content development while working for some of the world’s most iconic brands.

In 2019, Be Digable named Beverly as one of their “Four Female Executives You Need to Be Following On Social Media.” Beverly was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was a Content Marketer of the Year 2018 finalists by the Content Marketing Institute.

Beverly has spoken at various conferences and expos across the country including the EQ Learning Lab “Women Empowering Women” at SXSW 2019, the Social Media Strategies Summit, and Brand Innovators Austin 2017. She is a member of Twitter Global Influence Board as well as the Skyword Customer Advisory Board, and served on the Advisor Board for the iMedia Brand Summit 2018. Beverly and her work have been featured by several publications including Mashable, Girls Who Rock, AdAge, and Skyword.

Prior to her work at MGM Resorts, Beverly served as the Global Head of Social Marketing for Yahoo, Inc., and created the award-winning social media program for the GRAMMY Awards. Beverly holds a master’s degree from Baruch College/CUNY in New York and a BS from Howard University in Washington, DC.

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