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Peter Docker      

Leadership & "Start With Why" Culture Expert

Peter Docker is a corporate leadership and culture expert. Working with individuals and organizations inspired by Simon Sinek’s theory of “The Golden Circle,” as illustrated in Simon’s bestselling book, Start With Why: How Great Leaders Inspire Everyone to Take Action, Docker helps to harness the power of “why” to create extraordinary cultures and sustainable high performance.

A leadership consultant and executive coach, Docker has engaged at senior levels with several of the world’s largest companies, developing an understanding of many industries including oil and gas, construction, mining, pharmaceuticals, healthcare, banking, aviation, and many more.

A former senior Royal Air Force officer and professional pilot, Docker has been a Force Commander during combat flying operations and has seen service across the world. A seasoned crisis manager, his multifaceted career has encompassed being an international negotiator for the UK Government; leading an aviation training and standards organization; teaching post-graduates at the UK’s Defence College; flying the late Prime Minister Margaret Thatcher around the world, and leading multi-billion-dollar international procurement projects.

Docker is now dedicated to sharing his insights into organizational culture and leadership. Partnering with the “Start With Why” team since 2011, Peter works with organizations on longer-term engagements, delivers master classes at universities, and is a regular contributor to Simon Sinek’s blog and podcast series.

Speech Topics


Building on the “Golden Circle” – Harnessing the Power of Why

Building on Simon Sinek’s Golden Circle, Peter Docker’s presentations inspire others, enabling them to generate new possibilities for themselves and their organisations. It’s often the extreme experiences in life that offer more opportunity and sharper focus than others around what it takes for people to be extraordinary. Peter illustrates his insights into what makes people tick by drawing on his broad commercial, flying and military experience, including his first-hand compelling account of being a Force Commander during the 2003 Gulf War. Using examples drawn from industry, he then explains how these principles can be applied in any business to create an extraordinary, inspiring and sustainable organisation.

Leadership During Crisis

Peter gives a compelling account of what it was like to take 170 men and women to war and back during the 2003 Gulf conflict. This is a story not about politics, but about people who were called upon to put their lives on the line for each other. Lacking equipment and operating old, unprotected aircraft, they flew every mission they were tasked and everyone returned home safely. This was not by chance – it called upon a particular type of leadership. Peter draws on his own experience and uses other case studies, including from NASA’s space program, to identify how this different type of leadership can be applied in business to produce results that extend far beyond what may be expected.

Truly Human Leadership

Some teams are able to trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

Since 2011 Peter has worked in partnership with Simon Sinek and the Start With Why team to help organizations bring to life the ideas Simon shares. In this talk Peter draws on material from Simon’s latest book Leaders Eat Last and brings it to life through his own examples of working within extraordinary teams. Peter explains how leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, keeps them loyal and encourages them to work together to create remarkable results.

When leaders set the right conditions for their people – the right context – individuals will be instinctively drawn together to support one another and overcome the constant dangers that threaten our ability to thrive in today’s marketplace. The approach works seamlessly with the concept of Why – and when used together organizations can become truly extraordinary.

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