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Victoria Chow        

Founder & Managing Director at Sip Straight and Waldgeist Distillery

Victoria Chow is the founder of the cocktail bar and lifestyle brand, The Woods. Now the “Worlds First Nomadic Bar,” The Woods was a trailblazer for the artisanal cocktail and spirits scene in Asia upon opening in 2014. She was recently named Forbes 30 Under 30 and awarded the WSET & IWSC The Future 50 for her pioneering approach to drink concepts. Anticipating the city's now vibrant craft cocktail movement, Chow expanded operations in 2016 to include both KWOON, a canned cocktail brand, and The Woods Annex, a private 8-seater bar where she can continue to experiment and educate.

Chow comes from a background in event production and frequently incorporates this in The Woods' catering arm, Tailored by The Woods, which specializes in consulting luxury brands on one-of-kind F&B experiences at off-site events, as well as consumer activations for drink brands. She now focuses on consulting for bars and hospitality groups, teaching, producing original drinks content, and hosting tasting & appreciation sessions in order to elevate the understanding of and appreciation for the spirits craft.

Chow was born in California but travelled often between Hong Kong and San Francisco with my family before settling there for secondary school. She attended UC Berkeley where she studied Mass Communications and Art History.


Five minutes with Victoria Chow, founder of The Woods, KWOON and The Woods’ Annex
Victoria Chow takes drinking seriously. She’s built her career around mixing some of Hong Kong’s best cocktails at sultry Hollywood Road watering hole The Woods and making artisanal canned concoctions a thing at KWOON. Now she’s building a library of spirits with the intention of educating the city’s sippers on the finer points of premium liquors through drink-and-dialogue-driven sessions at intimate tasting room The Woods’ Annex. And all of this is executed with an impeccable eye for aesthetics, honed through a background in graphic design, advertising and photography.
Future 50 Q&A: Victoria Chow
Victoria Chow is the founder of Hong Kong cocktail bar and lifestyle brand The Woods, a trailblazer for the artisanal cocktail and spirits scene in the region. She now focuses on consulting, teaching, and producing digital content for her site Sip Straight.
The Tatler 10: Victoria Chow
The entrepreneur tells us about the challenges of starting your own business and how she hopes to shape the landscape of Hong Kong’s constantly evolving F&B scene.
Hong Kong bar owner Victoria Chow says she’s happy to fix the drinks even at home
The entrepreneur behind The Woods, The Woods Annex and Kwoon by The Woods spills the beans on giving up coffee, mixing a great gin and tonic and her passion: dirty martinis
Victoria Chow is a force of nature—cheery, welcoming and incredibly gracious but a force of nature nonetheless. Her bar, The Woods, has morphed into one of Hong Kong’s hottest drinking hubs and includes The Lodge, an eight-seat bar-within-a-bar serving wildly inventive cocktails. She also oversees The Annex, a separate store and tasting room located down the street and, in her free time, KWOON, her very own line of canned craft cocktails.

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