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J. Walker Smith
J. Walker Smith, a nationally recognized consumer futurist, has spent more than a decade researching, analyzing and predicting social trends and their effect on today's businesses.
- Walker Smith is President of Yankelovich Inc., a leader in marketing and consumer knowledge since 1958, providing innovative, solutions-oriented consulting and research across a broad range of industries. Overseeing company strategy and key client relationships, he is also responsible for the day-to-day operations.
Walker is a widely consulted authority on consumer trends and the future of the marketplace, and is regularly quoted in The New York Times, The Wall Street Journal, USA Today, Business Week, Time and other leading publications. He has made frequent appearances on CNN, ABC, NBC Nightly News, CBS, PBS and Bloomberg TV.
Walker serves on numerous corporate, professional and university boards. He is a much sought-after speaker and a prolific writer on marketing issues and business strategy. He is currently a lecturer at the annual School of Marketing Research at Notre Dame.
Walker holds a doctorate in Mass Communication Research from the University of North Carolina at Chapel Hill.
Topics:
• eTrends: Focus On Customer Service
• Wowing Women On The Web
• Consumer Perspective – Current Lifestyles And Trends
• Rocking The Ages: Marketing To Generations Xers, Boomers and Matures Up-
Speech Topics
Marketing
Management
Life Balance
Generation X
Futurists
Ethics & Values
Customer Relationships
Consumer Trends
Change
Business Trends
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