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Marty Cagan founded the Silicon Valley Product Group in 2003 to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching.
Previously, Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay.
Cagan is the author of "INSPIRED: How To Create Tech Products Customers Love," and the recently released "EMPOWERED: Ordinary People, Extraordinary Products."
Cagan is an invited speaker at conferences and companies worldwide, and is a graduate of the University of California at Santa Cruz and of the Stanford University Executive Institute.
Videos
Speech Topics
Fireside Chat Style
Rather than going deep into a specific topic, in this option, one of the company leaders collects and selects questions that we discuss together. This style is usually selected when the company has a range of topics that are important and timely, and this lets the company select and frame each of these topics considered most relevant.
Product Is Hard
This talk discusses how strong product companies create great products.
Empowered Product Teams
This talk discusses why empowered product teams are more effective and innovative than feature teams.
Product Leadership Is Hard
This talk discusses the necessary role of product leadership (product, design, engineering) in an empowered product team company.
Keys to Successful Transformation
This talk discusses what's necessary to successfully transform from feature teams to empowered product teams.
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